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‘The Chain’ leads to powerful UGC
Nike’s “The Chain”, part of their efforts to loosen the stranglehold Adidas has on the soccer market, is an example of how UGC can work in an integrated and meaningful way with branding, engagement,...
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Xbox dives into UGC
In a bold move sure to please gamers and artists alike, Microsoft will release a consumer version of their Xbox game design software this holiday season. The software will be downloadable and have the...
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Colbert gets TV/ web integration
Leave it to a fake anchor on a comedy network to provide a great example of TV/ Internet integration done right. Stephen Colbert & The Colbert Report are taking the best attributes of both mediums...
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Scraping around YouTube
The Wall Street Journal’s Lee Gomes has been scraping around YouTube and comes up with some fascinating numbers: In one month the number of videos posted on the site grew 20% to 6.1 million Number of...
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Weird Al and AOL need a mash up
Poor Weird Al. His video “White & Nerdy” was leaked to YouTube before it had a chance to premiere on AOL, and now AOL has decided not to go ahead with the launch. Al posted on his blog his...
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The Bengals engage their fans
I’ve always been a Bengals fan. Well, perhaps more accurately, I was a Boomer Esiason fan (as well as a Joe Montana fan, which caused a huge problem when they faced each other in Super Bowl XXIII)…...
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GooTube opens the door to deep content
A lot has been written in the past couple of days surrounding the Google purchase of YouTube for $1.65 billion in stock, so I won’t rehash the obvious, but there are a few things about this merger...
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The Family Guy disses UGC
I have a love/ hate relationship with the show The Family Guy… sometimes I love it, sometimes it makes me cringe…and it’s certainly no Simpsons, but I digress. It is a hugely popular and mostly witty...
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Just because you can, doesn’t mean you should…
The rules haven’t changed THAT much. Molson has pulled it’s Facebook advertising campaign after public pressure and denunciations accused the beer company of promoting drinking amongst young adults....
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Managing expectations: the passion of ideas vs. the passion for brands in...
Social media is taking people powered organizing to a new level – the relative ease, speed, and agility with which groups of like-minded people can get together and affect change is amazing. The real...
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